A good promotional strategy is important to ensure your growth in the business industry.
This is because without a good promotional strategy, people will be unaware of your brand and thus, choose not to buy from you.
You can actually use more than one method to promote your brand because each method will serve a different purpose.
So what are the promotional strategies you can use for your brand? Here, we provide 4 best promotional strategies you can use for your brand:
What is promotional strategies?
Promotional strategies are like the secret sauce in the recipe of marketing. Imagine you have a fantastic product or service, but if nobody knows about it, what’s the point, right?
Well, that’s where promotional strategies swoop in to save the day. These are the clever, creative, and sometimes downright ingenious ways businesses spread the word about what they have to offer.
It’s the art of making your brand shine in a crowded market, whether it’s through social media wizardry, eye-catching advertisements, special deals, or good old-fashioned word of mouth.
Essentially, promotional strategies are the superhero capes that businesses put on to fly high above the competition and grab the attention of their target audience.
It’s not just about selling a product; it’s about telling a story that captivates and convinces people that what you’re offering is exactly what they’ve been missing in their lives.
Social media
Social media is no stranger to us in this millennial age. By now, even kids at the age of 9 have a social media accounts. It is an important tool for marketers to promote and spread awareness about their brands.
This is because social media allows brand to interact and engage with their customers on a very personal level. Also, it is cheaper to advertise your brand on social media than conventional advertising which makes it a very attractive alternative.
Product giveaway
Product giveaways have been a popular method for the brand to promote their products or services.
This is because it is an effective method to generate awareness of your brand and increase sales as everyone loves free stuff, don’t they?
Other than that, it is also a good method if you want to introduce new products to your customers as they get to try them first and let you know what they think about it.
Thus, this gives a win-win situation for both you and your customers as everyone gets to enjoy the benefits of it.
Run a contest
One of the most effective ways to promote your products or services also includes running a contest. This is because it could increase the engagement of your customers with your company and make them more aware of your brand.
In addition, it is an attractive way to grab customers’ attention and let them do marketing for you when you run a contest as they will spread it via word-of-mouth to make sure that the contest is known to others as well.
If you noticed, in Malaysia, a lot of new brands usually organize a contest to introduce new products or services to the public by utilizing the benefits of social media.
Customer Appreciation Events
A lot of Malaysian brands are trying their best to retain their loyal customers by organizing a customer appreciation event.
Some do this by either organizing a tea party or movie night with their loyal customers as a way to appreciate them.
It is an effective way for brands to express their gratitude to their customers for supporting them through their ups and downs.
This is because when businesses organize events like this, they usually provide goodie bags which consist of free samples of their best-selling or upcoming products to let customers try them and give feedback on what they think about it.
Move your business today!
In conclusion, we all know that there are 4Ps in the marketing mix and promotion is one of them. Without a good promotional strategy, your products or services may be obsolete to your customers in the future.
Make sure you plan your promotional strategy well to achieve your goals. So, if one of the four strategies is not in your plan, you may want to include it now as we all know it is better late than never.
Also, if you need any help to move your business online, don’t hesitate to reach us.
