Digital advertising has been a crucial component of marketing strategy, so if it’s not in your marketing strategy, it should be.
Other than that, digital advertising has also received a considerable attention because it is more cost-effective compared to conventional advertising.
The growing numbers of people who access Internet nowadays made advertising digitally much easier, because you know people can be reached.
Be it whether you are a B2B or B2C company, if you advertise correctly, you will be able to generate sales leads and boost your company’s image.
Here we summarized 4 things you should know about digital advertising:
Unique visual element
A company that wants to implement digital ads should have unique visual elements. This is because they need to ensure that their visual element stands out against their competitors (which is part of market challenger strategies).
This may include the color of the logo, the mascot, the fonts, or even the colour scheme, as you want to be able to draw the attention of your target audience and maintain it, so the people can easily remember and recognize your brand.
Invest wisely
Each online platform that you wish to use to advertise online has different value. Before deciding to spend on that platform, you should do some research and see what other advertisers say about it.
Then, figure out whether it is going to be an effective move to advertise there or not; some examples include Facebook, X (formerly known as Twitter), Instagram, LinkedIn, Tumblr, WeChat, and so on.
It is best to come up with a proper plan before you start investing your money there.
Identify your target audience
It is also important to identify your target audience before implementing your digital ads. You must first know who your buyers are before trying to market your product or service.
This is because each digital platform has a different audience. Facebook will be an attractive platform to advertise your ads and drive traffic to your website if your target audience is between 13 – 65 based on the statistics but maybe for X (formerly known as Twitter) or Instagram, it’s a different case.
Each of them serves a different purpose and attacks different crowds. For instance, Instagram is photo-oriented, whereas LinkedIn is more towards business information and news.
People use different social platforms for different purposes, thus your advertising should also reflect it.
Integrate all marketing channels
It is also important to integrate all marketing channels to ensure that you are delivering your message consistently and strategically with the marketing trends that exist at that period. Even though each platform may have a different approach, you still need to try your best to ensure that your efforts are consistent across all marketing channels.
This is because a unified strategy helps to coordinate your marketing efforts to achieve your goals.
Digital ads to market your business
In conclusion, digital advertising should be done to market your products or services. As marketers, we must try our best to ensure that we are doing enough to survive in the industry we are working in.
This is because the business industry is becoming more competitive as time goes by with new entrants coming in aggressively. With the four tips given, we hope that it will give you some valuable insights into what you should know when doing digital advertising, especially with the facts and stats in Malaysia market behavior.
If you are still new to the digital world and need some consultation, you can always contact us!
