More creative mobile retail applications expected to be introduced, fuelling greater online shopping experience and growth.
Kuala Lumpur, 22 January 2018 – iPay88 Holding Sdn Bhd (formerly known as iPay88 Sdn Bhd) (‘iPay88’), an NTT Data company and a Malaysia-based leading provider of online payment service solutions in ASEAN shares its analysis findings of its 2017 data insights.
As a dominant market player of Malaysia’s online payment system transactions, iPay88’s annual findings give a good representation of the country’s eCommerce space, as well as the direction that online payments and shoppers are trending to-wards.
Online Transactions & Sales Volume
Over the past 12 months of 2017, iPay88 recorded a total of 58.5 million online transactions moving over its payment gateway systems, increasing by 53.1 per cent from 2016.
Of these 58.5 million transactions performed via its online payment gateways, the festive season month of December was the popular month with over 6.7 million transactions recorded.
Meanwhile, the total sales of the 2017 online transactions amounted to a whopping RM6.6 billion, more than double from RM3.0 billion in 2016.
Mobile Transaction Growth
Executive Director of iPay88, Chan Kok Long draws attention to the ever-consistent growth of mobility as indicated by the increasing number of mobile transactions in Malaysia.
He says that “In the month of January 2017, we recorded a little less than 2.0 million mobile-type online payments. Moving onward to December 2017, in that month alone this number shot up to 3.5 million mobile online transactions.”
Meanwhile, iPay88’s data statistics show that desktop-based online transactions are stagnating at a constant fluctuation between 0.8 – 1.2 million per month, in 2017.
“Earlier in 2017, iPay88 expected that online banking would continue as the preferred method of eCommerce purchases on the back of rising purchasing power of the Malaysian consumers as well as rapidly expanding smartphone penetration across the country.
This year, the driver for mCommerce will be the trend of more creative mobile applications being launched for the online shopper, that combine location services + retail customer intelligence + payment solutions + social media experience,” says Chan.
More shoppers are now accessing the shopping sites using a mobile than a desktop. iPay88 statistics show that the trend of mCommerce has been changing since 2015. In Q1 2015, desktop transactions doubled mobile transactions. Subsequently in Q1 2016, mobile transactions were on par with desktop transactions.
Chan continues “Mobile eCommerce became prevalent since Q2 2016, started over-taking desktop eCommerce. Our system saw a significant record high of 9.3 million internet traffic from mobile shoppers in Q4 2017, three times of the desktop traffic.”
Smartphone penetration is still on a rising wave in Malaysia. According to a 2017 re-port by comScore, Malaysian digital users between the ages of 15 to 24 mostly accessed the Internet via mobile only, while those from 24 to 35 were multi-platform (desktop and mobile).
“iPay88 is taking advantage of this trend by continuing to plan for more ingenious and easier payment applications that can be downloaded and utilized via the smartphone – for both seller merchants and buyer consumers,” he adds.
Biggest Growth Areas for Online Retail (B2C)
iPay88’s data analysis also shows some interesting trend that indicates the biggest growth in online retail between Year 2016 and Year 2017 are as follows: –
- Transportation services: 276 per cent increase
- Personal and Skin care: 179 per cent increase
- Delivery services: 177 per cent increase
- Virtual/Instant Services (VOIP, SMS, Prepaid, Top Up): 159 per cent increase
“Transportation is becoming a major segment of the online business-to-consumer (B2C) market. This is not unusual, considering that there has been greater usage of mobility services apps such as KTM – which is becoming synonymous as inter-state transport alternatives in Malaysia,” says Chan.
In year 2018, Chan expects stiff competition for conventional retail companies that have not invested in digital versions for their retail channels.
“Meanwhile, online shops will continue to thrive and even more as they participate in marketplace initiatives such as the PIKOM-organized #MYCYBERSALE 2017 that generated a total of RM311 million in total sales in just 5 days,” he shares.
Online Banking Overtakes Credit Card
An interesting highlight from the observation of iPay88’s data insights is the obvious preference of online banking over credit cards for online payments.
Between the months of January and December 2017, credit cards accounted for be-tween 1.3 – 2.4 million online payments each month. In comparison, there were be-tween 2.5 – 4.4 million online banking payments each month.
From this, online banking is clearly the preferred choice of online payment and iPay88 attributes a few contributing factors to this: –
- Online Banking does not involve credit interest
- Online Banking systems and option have become prevalent and easy for users
- Online Banking is available to non-credit card holders
“It is not to say that credit cards are becoming obsolete for online payment and shopping in Malaysia. However, the choice of online banking is more attractive now and it is also generally positive, because it advocates the habit of spending what you have in the bank, rather than buying on credit,” he ends.