Social media has become a very strong tool for marketers as it is able to influence others and also help generate purchasing intention through content marketing.
Due to that, many companies are now pursuing to understand the benefits of marketing through social media for business. This can be reflected in how each business has at least one social media channel to communicate its brand, advertise its products or services, and appeal to its customers.
Most of us now are familiar with the words – Facebook, Twitter, Instagram, and YouTube, just like how some of us are familiar with the word Friendster back in the 2000s.
These changes in the business landscape are bound to happen as more businesses try their best to seize the benefits of marketing through social media.
What are the benefits of social media marketing for business?
In today’s digital era, social media has evolved from a mere platform for personal connections to a robust tool for business growth.
Leveraging the immense reach and engagement potential of social media is no longer an option but a necessity for businesses aiming to thrive in the competitive landscape.
In addition, each social media has its respective benefits. For instance, businesses are able to benefit from Twitter’s (now known as X) unique algorithm to convey brand messages faster.
The same goes with Instagram, where businesses are able to portray their brand identity through visuals, benefiting Instagram’s social media strength in visual messages.
Here are some key benefits of marketing through social media for businesses.
Marketing costs are much lower
This is because in creating a social media account for your business, the cost is minimal.
All you need to do is to think of suitable content to market your business and make sure that it appeals to your customers.
Buy a good camera so that all the pictures that you are going to post are of very high quality because nobody wants to see a dull-looking image of the products you are selling, as it makes your products less attractive.
I mean, before this, you needed to outsource or find a skilled person to do the marketing job for you but now, you can actually do it yourself as the process gets simpler over time and of course cheaper, too!
Wider reach, because everyone online is connected
These days, even kids at the age of 12 have Facebook. So, social media marketing opens the opportunity for businesses to gain a wider reach.
For instance, in the past, people could only read and download the content from the websites after the content was developed by the business but now, they are able to share it with others, as well.
Therefore, social media is a very good platform if you are planning to position the product or service you are selling at the top of the customers’ minds.
It serves as a good reminder to your customers every time you post something on your social media business account.
Increase online purchase intention
By doing social media marketing, you could also increase their online purchase intention which in return, would result in higher conversion rates.
This is because every post if done properly, can trigger and convince customers to buy the product or service you are selling.
As you can see, many big companies, especially those working in the fashion industry, much less frequently advertise their products on TV or radio.
Why?
They believe that social media is enough to influence customers and move them to buy the products or services they sell as it has been proven to generate sales.
Enhance customer experience
Social media makes customers’ lives easier. This is because they are able to reach out to the company easily without the hassle of logging into their emails or calling them just to wait for another hour to speak to people in customer service.
They could just send you a direct message via Facebook, Twitter, or Instagram to ask you for your help and just wait awhile for customer support to attend to their needs and wants.
In addition, some customers also like to leave a comment on the pictures you would post to state the problems they are facing with the brand or company. The way you reply will reflect how you treat your customers; it would be a great way to leave a good impression on your customers so that they would repeat the purchase and become loyal to you.
So please ensure your business understands the things to avoid when nurturing returning customers and repeat customers.
Do a competitive analysis
The existence of social media allows companies to do competitive analysis because one can always observe what their competitors do.
Therefore, from there, they will be able to highlight the strong points of their competitors and discover their weaknesses to ensure that they are able to take advantage.
It is important to know what your competitors do as you may want to learn one or two things from them especially if they are very successful in the industry.
Conclusion
In conclusion, marketers need to be up to date and always equip themselves with the right skills and knowledge to make sure that they are able to keep up with the trend and break through the market with various market challenger strategies.
The impact of social media marketing should never be neglected. So, as a person in the business industry, discover which social networks work the best for you and start working from there.
